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Published monthly since 1994, the Messenger provides Latter-day Saints in the western United States with great news and stories about LDS events and members. Altogether, approx 10,000 copies of The Messenger are distributed throughout Northern California area and the Wasatch Front in Utah. The Messenger is distributed at LDS bookstores, professional offices, institutes and anyplace else where Latter-day Saints spend their time. The Messenger also has a paid subscription base that grows daily. At just $8/year it's easy to see why.

The Messenger is distributed at the beginning of each month, with the exception of the last two issues. In order to give our advertisers the best possible coverage for the Christmas shopping season, we offer three issues that hit the market right in the middle of the BIGGEST SHOPPING SEASON OF THE YEAR. Besides containing all the news, these issues are filled with reviews of LDS products (books, music, CD-ROMS, clothing, etc.) and other gift ideas. The first of these three is the Nov. 1 issue, followed by our huge Thanksgiving issue, which comes out just before that holiday. And finally, our Christmas/January issue hits the market by Dec. 15, for those last-minute Christmas purchases.
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Advertising Design

If you cannot supply a camera-ready ad, The Messenger provides professional design services. For a charge of $30 per hour*, we can create, design, and write ads, typeset lines and scan images. *1/2 HOUR MINIMUM CHARGE.

Deadlines

The Messenger goes to print at the beginning of each month. Space reservations and copy for ads requiring production must be received by the 20th of each month. Camera-ready art is due by the 26th of each month. Exceptions may apply, call for exact deadlines. Call for deadlines for our Christmas issues.

Production Requirements

- Black and white ads may be submitted as paper positives, film negatives and in some cases, on computer disk.

- Screens should be 85-line. When submitting materials larger or smaller than actual size, photos and art must be continuous tone, not screened.

- Negatives should be composite film, right reading, emulsion side down, and should be accompanied by one positive print or proof.

- Preferred form of submission for four-color ads is a set of four film negatives (right reading, emulsion down) using 85-line screens. A color proof must accompany every four color ad.

- To submit ads on computer disk, please call the office for requirements.

- All ads smaller than a full page must be bordered to their exact dimensions. When the border submitted is an incorrect size, we will reborder to fit.

- Artwork, pictures and other graphic materials supplied by the advertisers will not be returned unless specific instructions have been received.

- The Messenger reserves the right to reject or cancel any advertising which in our opinion, does not conform to the standards of the publication.

Policies

1. Any corrections, copy changes or art changes made by advertiser after materials have been received and sent to production will be charged for page makeovers at the current rate. Cancellations after space reservation will be billed at 50%.

2. The Latter-day Messenger is not responsible or held liable for any omissions in the advertising beyond the value paid for advertising. An advertiser must claim the error within 10 days from the date of publication of the error. There will be no cash reimbursements; only credit toward advertiser's next ad.

3. All advertising rates are NET figures. Advertising agency commissions should be added on billing statements.

4. Advertisers or advertising agencies will be charged for costs resulting from extra stripping, typesetting or producing veloxes/film performed by the publisher.

5. This rate card is part of the advertising contract, and the advertising contract is subject to all conditions specified on this rate card. All conditions specified on this ratecard are applicable to an account in good standing. If account enters a delinquent status, publisher retains the right to pull all advertising, including free banner ads on latterdaymessenger.com, at the publisher's discretion. If advertisement is pulled from publication, account will enter cancelled contract status and all applicable penalties will accrue.

6. If a contract is cancelled prior to fulfillment, by request of advertiser or at publisher's discretion for non-payment, a rate adjustment billing will occur. A rate adjustment is a recalculation of all advertising back to the earned rate according to the terms of this rate card. A rate adjustment will not occur if a new, upgraded contract is signed.

7. If account balance is not paid, publisher reserves the right to seek any legal action necessary to recover monies owed per contract.

The Messenger is a private venture and is not a publication of the Church of Jesus Christ of Latter-day Saints. The appearance of
advertisements does not constitute an endorsement by The Messenger or the Church of Jesus Christ of Latter-day Saints.